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分享收获2019-2020年会员开始招募啦!
如果说生产出一颗没有施过农药、化肥的大白菜并送到消费者手里是一个起点,那么让更多人种植这样的好食物,更多的人吃到这样的好蔬菜就是一场革命!加入我们吧!
分享收获,守护大地
2012年5月,七个热爱乡村生活的小伙伴在通州区马坊村租了小院创办了“分享收获”,13个消费者会员预付五年菜金3万元成为我们的“投资人”,正是这30多万元的预付菜款和创始团队的全身心投入以及我们“共同生产者”会员们助力了六年来分享收获的成长,因为我们都坚信“改变社会要从改变自己开始”。
算起来分享收获从成立到现在已经六年多了。这六年来,分享收获的初心未变,社区支持农业CSA构建更健康的食物生产者消费者之间信任、公平的关系裂变成了成千上万生产者、消费者的梦想与现实。
分享收获的6F食物生态圈理念:
Family 家庭,有共同理念的家庭;
Farmer 农人,生态耕作的农人;
Food 食物,我们只生产销售真正的食物,健康加工、无添加,以及和健康食物理念相同的生活必需品,如有机日护品、有机棉服装等;
Fair 生产者和消费者之间是公平交易,建立风险共担和收获共享的理念,建立公正的食物平台;
Field 因为生产者和消费者的连接,得以保护大地不受污染在农场开展亲子食农教育,这是我们的终极目标。
很多分享收获的会员加入这场社会运动或许都是因为这句话“每5户消费者加入,就可以让1亩土地免于使用农药化肥;每30户消费者加入,就可以让一个农户有机耕种;每100户消费者的加入,就可以让5个年轻人返乡务农;每1000个消费者的加入,就可以改变一个村庄。”
六年来,分享收获获得了几百家媒体的正面报道,也获得很多荣誉,但这些都比不过我们消费者和农户对团队的肯定和支持,比不过分享收获团队每个人对生产标准和品质的严格要求,我们向社会证明有机农业是可行的而且是对社会有益的,六年来我们从几十个家庭服务到1200多个家庭,我们的土壤有机质增加了近三个百分点,有很多会员虽然从未谋面,但每年都会在菜箱上看到他们的名字,这种默契和彼此感恩发自内心。最开心的是会员带着娃来农场,然后告诉我孩子们都是吃我们种的菜长大的,一个家庭把吃饭的事情交给我们,这是莫大的信任和嘱托。
几年来也有无数人问我们是否可以加盟并希望给我们投资进行资本化运作,但是,我们都拒绝了,我们希望CSA体系可以让农户、消费者受益而不是资本获利,我们希望自己是生活在土地上服务于土地的农人而不是老板,我们必须坚持产品的品质作为生存根本而不想盲目扩大损害我们的品质,我们希望会员是我们的“共同生产者”而不是“上帝”。
但是,我们也意识到我们自己的局限:我们太过专注于生产而缺乏有效的销售能力;团队没有精力去组织会员的互动活动;我们消耗了很多时间透明我们的生产过程,建立信任成本极高;我们希望有更多会员加入可以改良更多土壤,但服务更多会员也意味着对团队管理能力的挑战。总之,在改善我们的服务及团队管理上,我们需要更多会员的参与,也只有会员的时间投入让成本内部化才能真正让农民和消费者受益。
团团更健康 | 预付金额 | 农场产品单价/元 | |||
蔬菜/斤 | 鸡蛋/枚 | 鸡/只 | 猪肉/斤 | ||
友情团 | 3000元 | 17 | 3.5 | 160 | 55 |
铁粉团 | 8000元 | 15 | 3 | 150 | 50 |
农场目前产品种类丰富:
菜】一年践行有机种植的蔬菜达70个品种,顺应节气,轮作种植;
蛋】散养产的鸡蛋、鹅蛋(农场自产玉米、外购部分非转基因本地农户玉米、非转基因豆粕、农场自产老掉或不好的瓜果、蔬菜、杂草等喂养);
肉】散养产的鸡、猪(农场自产玉米、外购部分非转基因本地农户玉米、非转基因豆粕、农场自产老掉或不好的瓜果、蔬菜、杂草等喂养,猪10个月以上出栏,鸡半年以上。)
果】践行有机方式种植的草莓、西瓜、樱桃、杏、李子、梨、苹果、葡萄、山楂等。
粮】践行有机方式耕作的五常大米(跟东北五常基地农户已经合作四年),自己践行有机种植的小麦磨的面粉、制作的面条;
贸】跟各地践行有机种植的农友合作的公平贸易产品:柠檬、葡萄、桔柚、生姜、豆瓣酱、花生酥、酸枣糕等。
铁粉团与友情团的唯一区别在于:会员预支付的金额大,农产品价格相对略低。金额越大,对于农场安排、组织生产支持的力度就越大,我们的生产计划性会更好,可以一定程度上降低我们的生产配送成本以及风险,所以价格会相对低一些,菜的品质是一样的。
备注:
1、价格有效期:2019年1月1日至2020年1月1日
2、使用时间:长期,吃完为止,没有时间限制,定菜送货,每次消费从好农场平台预付费用中自动扣除(可暂停、可转到次年消费)
3、每次蔬菜最少六斤,如果蔬菜不满六斤,单次配送产品满300元也可以(京津冀包邮),如果两个条件都不满足需收取相应的运费;
4、农场周二到周六配送,北京五环以内以及回龙观等大型社区是由农场配送的,每天去往的区域不一样,具体根据地址来安排配送
赠送活动:亲,当您续费时选择铁粉团可以享受16斤蔬菜任性免费吃(最多只能分2次配送昂)。
年度会员招募计划及奖励优惠措施
农场随着生产经验和效率的提升,现在有足够的生产能力满足更多的会员需要,在保证菜品品种、质量和供应量水平的前提下,贯彻农场一贯诚实诚恳、不求快、不求大的经营理念,本年度拟招募新会员150户以内。
想吃什么自己选
依照食在当地、食在当季的理念,农场将尽量合理安排农业生产,尽可能提供丰富的菜品并形成相对连续稳定的供应。选菜可以每周在“好农场APP”分享收获农场菜单里自选,或第一时间搜索添加微信号查看菜单13321123291(分享收获会员部),
配送方式及周期
1、由农场直配到家(一周一次);
2、需临时停配,请提前和客服联系。
注:配送所使用的纸箱、塑料箱、塑料袋、蛋托、果套等请妥善保管,下次配送时交还给师傅,循环再用!
监督机制
消费者的信任是我们成长的基石和动力。因此,农场以非常开放的姿态迎接全体会员的监督,您可以随时来农场考察,小住几天一起劳动也可以O(∩_∩)O~;也可以选出您信任的朋友参加“分享收获核心小组”替您监督和支持我们成长;当然更欢迎明年换届时您亲自加入到“核心小组”中来,支持我们一起进步。
同时,农场以及核心小组也会定期发布工作报告,让您及时了解蔬菜瓜果的长势和农场各类工作的进展。
供自种土地及果树
为了满足消费者多样化的需求,农场还提供土地与果树的租种,土壤肥沃无污染,完备的现代化浇水、灌溉设施,并免费提供种子、菜苗、农具、肥、技术指导。想吃什么种什么,我的土地我做主!
备注:如果能够坚持至少一周来农场一次,一年下来身心收获都巨大。如果实在有事情不能来,农场可以免费代管,包括除草,施肥,间苗,整枝,搭架等。
会员福利
1、不定期组织会员进行各种活动,如,播种向日葵、制草莓酒、制作辣白菜等;
2、随时欢迎您来农场坐坐,采摘、捡鸡蛋、挖野菜、露营、烧烤……
3、我们果园内的小院已经建好,并配有孩子喜欢的沙池、秋千……欢迎您带着一家老小来这里小住放松;
4、有机蔬菜种植等知识的分享。
备注:农场的有机食堂提供全有机餐食
Q&A
预防针:因为有机种植方式的特点,我们的菜可能品相标准化程度不同,有时候会有虫眼,有时候黄瓜会有弯的,有时候青椒会有扁的,但也会有长得非常好看的时候,为了减少浪费,我们会进行简单筛选,自然界最大特点就是多样性,这就是它原本的样子;配送前我们没有用任何保鲜剂或者喷水,配送到家可能会稍微发蔫,但稍微一泡水就会恢复,但菜从采摘到配送都是非常新鲜的,除了像西红柿、黄瓜等需要每天采摘的蔬菜,大部分蔬菜都是从采摘到送到家在24小时之内。偶尔可能因为配菜或者配送过程中导致蔬菜问题(例如白萝卜糠心,在配菜过程中看不出来),直接跟我们沟通调换就行。家里如果有老人,建议尽量对价格保密,不然可能压力山大。
1问:为什么要预付生产费用?价格为什么那么贵?
答:预付生产费用,有利于安排、组织生产,预付费用越多,我们的生产规划性会更好,可以在一定程度上降低生产与配送成本,遵循自然,靠天吃饭的风险蛮大,所以价格有点儿小贵,但相对于超市里贴了有机标签的果蔬价格我们是有很大优势的。今年申请了西红柿、梨和场地的有机认证并通过检测,分享收获无法每年花几十万做有机认证,我们只是告诉消费者所售的食材是符合有机认证甚至高于标准的,我们一直坚信靠谱的农人比有机认证更靠谱。
2问:真的是有机蔬菜么,长虫子了怎么办?
答:真正意义的有机认证是针对整个生产过程的。我们的水土及产品都经过第三方检测符合有机生产标准。农场施肥通常靠动物粪便和植物残体堆肥、部分商品有机肥及沼液;除虫通常靠粘虫板和鸟儿,地里的蝼蛄、地蚕、蝗虫是鸟儿们的饭后甜点,如果虫子的影响有形成危害的趋势,我们会使用一些有机农业允许使用的生物源制剂,例如除虫菊素、楝素、矿物油。如不得已使用有机认证体系允许使用的生物制剂时我们会向全体会员公开。当然,不排除人工捉虫,就任性!我们也欢迎会员朋友随时来农场监督。(可能使用到的生物制剂见下表)
生物制剂 | 剂型 | 主治对象 | 生产厂家 |
矿物油 | 乳油 | 果树红蜘蛛 | 韩国吉克会社 |
寡雄腐霉菌 | 可湿性粉剂 | 微生物杀菌剂 | 北京奥瑞 |
除虫菊素 | 乳油 | 蚜虫 | 上海安治 |
苦参碱 | 水剂 | 蚜虫、菜青虫 | 清源保 |
苏云金杆菌 | 微生物杀虫剂 | 湖北康欣生物 |
3问:蔬菜长相如何?长的丑就是转基因吗?
答:蔬菜有时候长相奇丑无比,有时候冰清玉洁,掌柜老说这就叫“生物多样性”。我们希望推动吃在当季的饮食理念,也采用不对环境形成压力的大棚尽可能在一个季节多增加品种,所以有时候夏天气温高虫子多,叶子菜千疮百孔,冬天气温低,有的果类菜可能长相猥琐,咱没有超市菜市场上那么精美的包装,只有稻草的简单捆扎,但是有一颗营养健康的心。有机生产的标准不允许使用转基因的种子,不忽悠!
4问:我想单独订的肉、蛋、鸡、水果啥的,可以吗?
答:因为菜价里包含了配送的费用,农场的附加产品,如跑步鸡、小笨蛋、良心梨等都是随蔬菜配送到家的。如果您只消费这些附加产品,需要单次预订达到300元,或者额外支付配送费用,你懂的!
5问:你们肯定能保证供应吗?我定了就一定有?
答:分享收获一直坚持CSA收获共享,风险共担的理念。有产品供应不足的时候,我们会提前与您联系,如果没有发生配送,您的账号里也不会产生相应消费,例如:母鸡妈妈在冬天和夏天下蛋少,所以不一定能保证配送量,如果出现这样的问题,请谅解!
6问:分享收获的会员遇到产品质量问题怎么办?
答:请在第一时间联系客服,短信、微信、电话,微博、邮件,我们在一起,准跑不了!
7问:公平贸易产品是个啥?
答:我们农场不能生产大家所需的所有健康食物,而我们又希望尽可能丰富会员餐桌。所以,我们希望通过我们的标准经过参与式保障考察和检测,支持有机农夫,保障他们的公平收入以及他们的定价权,减少流通环节也让会员获益。所有农户生产信息会透明给大家,让大家选择。公平贸易的产品顺应时节,米面粮油应有尽有,春天的花生油,夏天的柠檬,秋天的大米,冬天的小米,一年四季,循环放送。
(以上“2019-2020年度分享收获会员招募方案”未尽说明部分,最终解释权归分享收获所有。)
Shared Harvest Community Supported Agriculture Q&A
How did the Shared Harvest farm begin and develop?
The farm was started by Dr. Shi Yan of Tsinghua University as a project dedicated to the research and promotion of community food safety in May 2012. It was created based on the Community Supported Agriculture model. After over six years of development, the farm now has over 1000 members and has three bases in Tongzhou District, Shunyi District, and Hei Long Jiang. The Tongzhou District combines vegetable production with livestock breeding for chickens and pigs. The Shunyi District primarily focuses on vegetable production with an additional orchard. Lastly, the Hei Long Jiang base is dedicated to rice production, and it has been continuously monitored and tested.
Moreover, the farm also actively participates in social public welfare work through food educational programs in schools, the “new farmer intern” project held at the farm annually to train young prospective farmers, tours and events held on the farm, as well as countless public lectures and media reports addressing concepts of agroecology, a healthy diet, and Community Supported Agriculture.
What is Community Supported Agriculture (CSA)?
Community Supported Agriculture (CSA) is a food system that connects consumers directly with producers by subscribing to the farm’s harvest and allowing the risk of farming to be shared. The three main goals of CSA are to strengthen the relationship between consumers and farmers, guarantee the income of the farm, and improve food safety.
What is the mission of the Shared Harvest farm?
The main mission of the farm is to work towards social, ecological, and economic development, and not for profit. The farm aims to encourage healthy lifestyles, serve both farmers and consumers, and support the sustainable development of the rural countryside. The farm provides real food and real farmers within a sincere, honest community. Additionally, the farm builds a bridge of trust for consumers to enjoy healthy and safe food, and for farmers to receive a fair and reasonable income.
How are the vegetables produced on the farm?
We provide our members with around 60 vegetable types annually based on seasons and local climatic conditions. Our production standards follow the international standard of organic production. Although no organic certification is carried out, the organic production methods are strictly adopted. No synthetic pesticides and chemical fertilizers are used, and the probability of pests and diseases are reduced with good field management. Only a small portion of our produce uses biocides that are accepted by the organic standard. Every year, we also collect and test samples of our soil and vegetables.
What does it mean to be a member?
Currently, the farm delivers vegetable for around 1000 families, and many of these members has been with the farm for as long as five years. Our members play an essential role in the farm as it is the main business that funds our social goals such as training new farmers and participating in public welfare activities. As a member, you are provided with weekly deliveries of fresh organic vegetables that is seasonal and locally produced for your health and wellbeing. By subscribing as a member, you are not only helping us achieve our goals of promoting real healthy food, but also supporting the farm as a whole. This means you are indirectly contributing to the restoration of agroecology, nurturing the soil itself and its microorganisms. You are also helping provide employment opportunities for villagers and supporting the sustainable development of rural countryside. Most importantly, you are an active participator of Community Supported Agriculture, an agricultural model that believes in a fair and healthy food system.
How to become a member?
As the farm continues to develop with experience and improved efficiency, it is capable of producing more in order to meet the needs of more members. We guarantee vegetable diversity, quality, and quantity and we don’t aim for speed or growing the business. This year we are recruiting under 150 members.
There are two types of memberships based on the quantity of vegetables needed.
Membership | Pre-paid Amount (RMB) | Farm Products Pricing (RMB) | |||
Vegetables (price/half kg) | Egg (price/egg) | Chicken (price/chicken) | Pork (price/half kg) | ||
Plan A | 3000 | 17 | 3.5 | 160 | 55 |
Plan B | 8000 | 15 | 3 | 150 | 50 |
The pricing above is only valid from January 1st 2018 to January 1st 2019.
Both memberships are provided with the same quality vegetables, the only difference is that Plan B pre-pays a larger amount, thus the price of each individual product is lowered. Additionally, we provide 8 kg of free vegetables (delivered in 2 times maximum) when you become a Plan B member, or when you renew your Plan B membership.
How long does the membership last?
Once you are a member, the membership is valid until you finish ordering the pre-paid amount with no time limitations. Each time you order vegetables, the Real Farm platform will automatically deduct the money from your pre-paid account.
How does the ordering process work?
We provide a variety of vegetables based on what is able to be locally and seasonally produced, aiming for both diversity and stability. Every week, you can order and select your vegetables with the Real Farm APP or through the Wechat account 13321123291. As a member, you will also need to provide us with your home address and phone number so we can reach you for delivery.
How does the delivery process work?
We deliver vegetables from the farm directly to your home address once a week. If there is need for a temporary break in delivery, please contact our customer services beforehand. Each vegetable order must have a minimum of 3 kg or a price minimum of 300RMB for our free delivery, if not an additional delivery fee will be charged. The farm delivers from Tuesdays to Saturdays within Beijing fifth ring road and large communities such as Hui Long Guan. The deliveries are organized based on addresses and every day we deliver to a different region. All packaging materials such as the cardboard boxes, plastic boxes, plastic bags, egg cartons, fruit wrappers can be reused, so please keep them and give them to the delivery driver at your following delivery.
How can members help ensure the quality of our production?
Consumer trust in our product has always been the farm’s footstone and greatest motivation. Thus, the farm is very welcoming and open to all visitors to tour and stay at the farm. Every year, there is a core membership group that is selected to supervise and support the growth of the farm, and all members are welcome to join. At the same time, the farm and the core membership group will regularly publish work reports and evaluations to help all members understand the current challenges and progress on the farm。